Some of the things we love...
Briers is a family firm started by a husband and wife team - Jackie and Nigel Eades. Jackie is very much the face of Briers whilst Nigel keeps everything working behind the scenes.
Jackie started it all with garden gloves... Because what she didn’t see were attractive designs aimed at women. In her own words all the gloves were rather “blokeish” whilst in the garden market the majority of the buyers are women. Where were the women’s gloves? Where indeed...
Her retail background told her this was an opportunity and also that she needed to establish her point of difference... Fast forward to today and you have gorgeous collections sold across the country - all born out of her vision over 15 years ago. We hope you love them as much as we do!
On Briers’ RHS Chelsea Flower Show stand this year, celebrities were throwing their gloved hands in the air and continuing the trend for ‘gluvies’, the social media campaign to raise awareness for Greenfingers charity.
Managing Director Jackie Eades and friends welcomed celebrities, the media and consumers to the stand, as #gluvies were shared on Twitter and the gardening lifestyle brand made the most of the crowds brought by the sunny weather and inspirational show gardens.
Jackie said: “It was such hard work, hanging out with all the celebs, drinking bubbly, posing for photos..! But seriously, we were really glad to get some famous faces to help build awareness for Greenfingers, who we continue to support through sales of our All Seasons Gardener gloves. Also, from a retail perspective, it was also really interesting to see how popular our new designs were – especially the Julie Dodsworth range, with the lightweight seed and weed gloves being visitors’ glove style of choice.”
As the sun shone down, the celebrities came out to play! The following stars took time out to pose for gluvies with Briers’ Jackie Eades and friend of Briers/Chelsea regular Cassie King: Chris Evans, Jeremy Vine, Matt Baker, Anton du Beke and Brendan Cole from Strictly, Joanna Lumley, Gemma Arterton, Susan George, Sara Cox, Ben Shephard, and Carol Kirkwood.
Six members of Briers – Jackie Eades, Sharmini Martin, Tristan Sissons, Mandy James, Matt Jackson and Charlotte Prentice - are participating in the annual Greenfingers Charity Garden Re-Leaf Day 20 (and 10) mile Walk in and around Cambridge on 17th March 2017.
Christmas might feel like a distant memory already, but for one Leicestershire boy his Christmas wish is set to continue long into the new year thanks to Briers.