Some of the things we love...
Briers is a family firm started by a husband and wife team - Jackie and Nigel Eades. Jackie is very much the face of Briers whilst Nigel keeps everything working behind the scenes.
Jackie started it all with garden gloves... Because what she didn’t see were attractive designs aimed at women. In her own words all the gloves were rather “blokeish” whilst in the garden market the majority of the buyers are women. Where were the women’s gloves? Where indeed...
Her retail background told her this was an opportunity and also that she needed to establish her point of difference... Fast forward to today and you have gorgeous collections sold across the country - all born out of her vision over 15 years ago. We hope you love them as much as we do!
Jackie Eades, CEO of Briers, has today announced that Carol Paris will be joining the Board as a Non-Executive Director.
Carol was previously Chief Executive at the Horticultural Trades Association before stepping down due to family reasons at the end of April this year. She had worked at the HTA for seven years in a number of roles including Vice-President and President and revitalised the membership services, lobbied government on behalf of the industry and secured new premises for the association in Chilton. Prior to this, she was Operations and Buying Director for Garden & Leisure Group where she worked for 16 years.
Carol’s new role at Briers will see her work on a number of projects including the strengthening of the HR function and revitalising the sales channels and team. She joins Briers at a time of phenomenal growth which has seen their turnover reach nearly £15 million and the launch of a plethora of new products at Glee.
Carol Paris said of her appointment; “Briers is a rapidly growing company with an ambitious business plan. They offer great products and service to the UK and 12 other international countries. The team at Briers is extremely committed to achieving and exceeding the company’s planned growth. I look forward to working with them as they move to the next exciting stage of their development.”
Jackie said; “I am delighted that Carol has been appointed to our board. We are a family run and owned company in a period of sustained growth and product development. Carol’s expertise in the industry will be an asset to the company. Carol has a wealth of board experience including Operations and Buying Director of the Garden & Leisure Group, CEO of the HTA and other similar roles with the British Retail Consortium, the Trade Association Forum, The Horticultural Innovation Partnership & AHDB Horticulture as well as with charities Perennial and Greenfingers.”
Launching eight new ranges at this year’s Glee exhibition, leading garden lifestyle brand, Briers, was keen to display its commitment to higher standards for quality and how that has stepped up even further in the last 12 months.
Briers kicked off their time at Glee 2017 with the help of designer Julie Dodsworth, as well as showcasing an expanded kids range, together with a new licensed range, Pantone.
Briers is unique within its sector, as the only garden clothing manufacturer that employs a dedicated compliance director. At key points of the sourcing and manufacturing process this role ensures that all products meet the standards set by the worldwide organisations Briers now belongs to, including SEDEX, FSC, BLC, SATRA and FIRA, ensuring the company achieves worldwide standards.
Briers CEO Jackie Eades said: “As a consumer facing brand that is now so well known, we simply can’t afford to ignore the most crucial aspects of running a global business. Sourcing materials ethically, testing products to the required standards and ensuring working conditions for every member of production staff is at the forefront of our operation now. All this whilst also ensuring the best price - it’s not easy but it is 100% necessary for continued growth and providing consistency in supply for our retail partners.”
Jackie continued: “Glee has been a great success for us in terms of the goals we set out to achieve. We demonstrated the newly expanded award-winning kids ranges and latest licenced offerings in their merchandisers, whilst also showing how increasingly trend orientated our lifestyle outdoor brand has become.”
New products this year included a new country fashion inspired Sandley range, the third gardening gift range from Julie Dodsworth ‘Lavender Garden’, new Bamboo gloves, Premium Leather and Flex and Protect gloves, as well as brand new kids garden products, making the Briers range the largest fully compliant kids’ range in the UK.
Earlier this year at the RHS Chelsea Flower Show, a steady stream of celebrities visited the Briers’ stand to pose for #Glovies – including actress Joanna Lumley, who posed for a Greenfingers ‘glovie’ and was gifted a pair of Briers bestselling gloves.
Since then, Briers and Greenfingers Charity have received a handwritten letter from Joanna, in which she praises both the work of the charity, and also her new gardening gloves. In the letter Joanna said simply “I love my gloves” and praised Greenfingers for their inspirational work creating places of relaxation, play and reflection in children’s hospices across the country.
The UK’s leading garden gloves, wellington boots, children’s gardening products and giftware supplier has been supporting Greenfingers Charity with its #Glovies glove selfies on social media since 2015. The Greenfingers gloves themselves each represent a donation from Briers of 35p, which has so far helped raise over £18,400 for the children’s hospice garden charity.
To find out more about Greenfingers, go to www.greenfingerscharity.org.u