Our newly expanded sales team

Press release

Briers strengthens supply chain with expanded sales team


Fashion-led garden clothing and giftware company Briers has further increased investment in its sales management team, with new team members added following on from appointments made throughout the year to strengthen the supply chain.  The expansion of Briers’ workforce comes as the company experiences an increase in demand and expanded worldwide distribution.


At the beginning of the season Briers appointed Charlotte Prentice from Suttons as National Sales Manager, with Chris Keightley as International Sales Manager.  In the last twelve months the company also brought in Tahnee Miles as Head of Supply Chain and Collette Pope as Project Manager.


Emma Johnson joined as Junior Sales Manager to add further support, and the company has been busy recruiting throughout the season – most recently appointing Elke Beuvink from Kaemingk and Tara Truman from the Coleman Company and formerly Sinclair.

Tara Truman
Key Account Manager

Elke Beuvnik
European Sales Manager for
Netherlands, France, Germany &

Emma Johnson
Junior National Sales Manager

Chris Keightley
International and Online Sales Manager

Charlotte Prentice
National Sales Manager


The latest addition to the Briers sales force, Tara Truman, said: “I am delighted to be joining Jackie and the team at Briers as key account manager – there are definitely exciting times ahead.”


Briers CEO Jackie Eades added: “I am so happy with my sales team, they are all absolutely the right fit for Briers and to have the right team in place at such a crucial time is a huge relief!  Since our double GIMA Awards win we have not stopped to rest – we’ve added more experience to the sales team and throughout the supply chain.  As we warm up for Glee we are now in the best place possible to deal with increased demand, last minute and new season orders.”


Find out more

If you would like to find out more about Briers’ latest promotional offers and trend-led product ranges, telephone 01963 269 077, or email hello@briersltd.co.uk




Words: 319


Notes for the editor


Briers Ltd is the UK market leading manufacturer of garden gloves, footwear, kids gardening, garden gifting, indoor and outdoor clocks, plus branded ranges.  Launched in 1999 with only four pairs of gloves, selling to local garden centres, they now supply numerous gardening and lifestyle retailers with thousands of different SKUs.


For more information, interviews or images please contact the Briers PR team:

Kimberley Hornby Tel: 01604 373700 Email: kimberley@hornbywhitefootpr.co.uk

Robbie Cumming Tel: 07765 251173 Email: robbie@hornbywhitefootpr.co.uk




August 11, 2017 by Hornby PR

Trade news: New licensed products at Glee 2017

Leading UK manufacturer of fashion-led garden clothing and giftware, Briers, will launch a host of new designs at Glee this year (NEC, 11th – 13th September - Hall 19 Stand H10), including a brand new licensed giftware range for garden centres, aimed at lovers of design. 

A completely brand new range of Julie Dodsworth garden gloves, footwear, tools and gifts will accompany the launch of a fresh new Signature range and full Pantone range of garden giftware.  These highly anticipated additions will feature Briers’ much loved and trusted gloves and boots, together with a variety of practical giftware items including storage tins, tools, watering cans and umbrellas.

 More to be added to the Julie Dodsworth range

Briers will showcase more designs from Julie Dodsworth at Glee 2017


CEO Jackie Eades teases Briers’ plans for Glee 2017: “As well as showcasing new designs, we’ll also be presenting a fresh promotional programme that will feature new glove styles and offer an attractive sales opportunity for retailers.  Bestselling favourites, such as the Kids range, will also be extended for Glee, and displayed in full alongside our unrivalled branded garden clothing and giftware offering.”


Press contacts

Kimberley Hornby Tel: 01604 373700          Email: kimberley@hornbywhitefootpr.co.uk

Robbie Cumming Tel: 07765 251173              Email: robbie@hornbywhitefootpr.co.uk


August 07, 2017 by Hornby PR

Briers at Chelsea: Celebrity Gluvie Special!

On Briers’ RHS Chelsea Flower Show stand this year, celebrities were throwing their gloved hands in the air and continuing the trend for ‘gluvies’, the social media campaign to raise awareness for Greenfingers charity.


Managing Director Jackie Eades and friends welcomed celebrities, the media and consumers to the stand, as #gluvies were shared on Twitter and the gardening lifestyle brand made the most of the crowds brought by the sunny weather and inspirational show gardens.


Jackie said: “It was such hard work, hanging out with all the celebs, drinking bubbly, posing for photos..!  But seriously, we were really glad to get some famous faces to help build awareness for Greenfingers, who we continue to support through sales of our All Seasons Gardener gloves.  Also, from a retail perspective, it was also really interesting to see how popular our new designs were – especially the Julie Dodsworth range, with the lightweight seed and weed gloves being visitors’ glove style of choice.”


Jackie, Chris Evans and Cassie Jeremy Vine Matt Baker Anton du Beke Brendan Cole Joanna Lumley Sara Cox Ben Shepherd Carol Kirkwood with Jackie

As the sun shone down, the celebrities came out to play!  The following stars took time out to pose for gluvies with Briers’ Jackie Eades and friend of Briers/Chelsea regular Cassie King: Chris Evans, Jeremy Vine, Matt Baker, Anton du Beke and Brendan Cole from Strictly, Joanna Lumley, Gemma Arterton, Susan George, Sara Cox, Ben Shephard, and Carol Kirkwood.

May 30, 2017 by Hornby PR

A Greenfingers charity - not so leisurely - walk in the park ... We need your support! #gluvie


Six members of Briers – Jackie Eades, Sharmini Martin, Tristan Sissons, Mandy James, Matt Jackson and Charlotte Prentice - are participating in the annual Greenfingers Charity Garden Re-Leaf Day 20 (and 10) mile Walk in and around Cambridge on 17th March 2017.

March 09, 2017 by Hanne Pfyl

Briers makes Christmas wishes come true for one lucky youngster

The Parmar family, with Aidan standing below his father Nilesh, joined by Briers’ Designer Lewis Simper.

Christmas might feel like a distant memory already, but for one Leicestershire boy his Christmas wish is set to continue long into the new year thanks to Briers.

January 03, 2017 by Hornby PR

Briers 2016 Trade Show Videos

Briers spogagafa trade show stand 2016
Have a look behind the scenes at four of the many trade shows Briers exhibited at in 2016.

Glee 12-14 September
Spogagafa 04-06 September
Garden Retail Experience 17-19 February
Spring Fair 07-11 February

December 01, 2016 by Mike Cook
Tags: company

Briers working with EFSA on future trends

Jackie Eades December 2016

Briers has stepped up its involvement with EFSA, the European Floral and Lifestyle Product Suppliers Association, with two appointments to key positions within the organisation.

November 20, 2016 by Hornby PR

It's another win for Briers at Glee!

Briers win best new product award at Glee 2016

Glee New Product Awards 2016
Category: Home, Gift and Clothing
Winner: Briers - Julie Dodsworth Orangery Leather Comfy Gardener Glove

 "A fantastic accolade and superb recognition for another great Briers' product! Plus, it's a real moral booster for the whole team" Jackie Eades.

September 13, 2016 by Mike Cook

100s of NEW products on their way... Ssh... It's no secret why Briers is the market leader

Briers shush image It's all NEW and exciting here at Briers for our coming launch.... 

But we can't reveal all just yet (really sorry!) as our NEW products must remain top secret until the big reveal in September.

August 19, 2016 by Mike Cook

Behind the scenes at our summer photoshoot

Briers the making of the 2016/2017 catalogue photoshoot 

Here's a look behind the scenes at the making of the images for our new 2016/2017 catalogue and for many of those you see on our website.

We hope you enjoy the film.

August 15, 2016 by Mike Cook