Briers' William Morris Strawberry Thief Collection has received fantastic industry recognition - having succeeded in being nominated as a finalist in the Brand & Lifestyle Licensing Awards 2016 (B&LLAs).
This collection beautifully brings to life Morris’ most famous pattern across Briers’ largest product range to date. Shortlisted as 1 of only 6 finalists in this prestigious category is a truly fantastic result. Furthermore, being selected as a finalist provides the Briers team with much deserved recognition for all their hard work in creating such an iconic and popular collection - working in partnership with the William Morris Gallery - the true home of William Morris.
Winning this prestigious award really would be a superb accolade; so now all the Briers team have their fingers (and toes!) crossed for the big reveal on 20th April 2016 when the winner will be announced at the Dorchester in London. ***Update: not the winner on the day but the whole team remains rightly proud of this incredible recognition.***
The Brand & Lifestyle Licensing Awards 2016 (B&LLAs) break new ground in recognising the dynamism and growth of brand licensing. These inaugural awards will reward excellence in product innovation, brand licensing management as well as retail execution.
Launched by Max Publishing (which has a pedigree in both licensing and awards, exemplified by The UK Licensing Awards and The Licensing Source Book), The Brand & Lifestyle Licensing Awards 2016 have already been welcomed by the industry, many of whom have had valuable input into their creation.
For more information about the awards see www.brandlicensingawards.co.uk.