Briers and Factum sign partnership for strategic sales growth across North America
Following on from successful early ventures into the US market and great sales with HSN (US National Home Shopping Network), Briers launched its first booth at the National Hardware Show, Las Vegas in 2016 and achieved a huge number of leads and potential customers. This exceptional interest gave the business the confidence to invest in finding a partner to maximize on this demand across the world’s largest economy.
Liam Walsh, International Sales Manager, shortlisted potential partners after extensive market research at US and UK events, including the Gardenex Global Opportunity Forum where he met Tom Greenwood, President and James Gillette, Vice President, Factum Partners Inc. This initial meeting would ultimately lead to this partnership.
“We see phenomenal success ahead for both companies“ Tom Greenwood.
Jackie Eades, CEO Briers added “A superb match for our DNA – well done Liam“.
Factum provides business improvement and growth strategies for small and medium sized manufacturers with a hands-on approach that gets the job done. It develops and implements targeted, cost-effective strategies that allow small and medium sized manufacturers to achieve their growth, revenue and organizational goals in international markets.
Liam identified this business format as the perfect match for the requirements of company to maximize on its growth opportunity within the US and Canadian market places. Now having a partner with a proven track record in delivering sales, Briers’ ambitious expansion plans can be realized.
For further information please contact:
Liam Walsh, International Sales Manager