On Briers’ RHS Chelsea Flower Show stand this year, celebrities were throwing their gloved hands in the air and continuing the trend for ‘gluvies’, the social media campaign to raise awareness for Greenfingers charity.
Managing Director Jackie Eades and friends welcomed celebrities, the media and consumers to the stand, as #gluvies were shared on Twitter and the gardening lifestyle brand made the most of the crowds brought by the sunny weather and inspirational show gardens.
Jackie said: “It was such hard work, hanging out with all the celebs, drinking bubbly, posing for photos..! But seriously, we were really glad to get some famous faces to help build awareness for Greenfingers, who we continue to support through sales of our All Seasons Gardener gloves. Also, from a retail perspective, it was also really interesting to see how popular our new designs were – especially the Julie Dodsworth range, with the lightweight seed and weed gloves being visitors’ glove style of choice.”
As the sun shone down, the celebrities came out to play! The following stars took time out to pose for gluvies with Briers’ Jackie Eades and friend of Briers/Chelsea regular Cassie King: Chris Evans, Jeremy Vine, Matt Baker, Anton du Beke and Brendan Cole from Strictly, Joanna Lumley, Gemma Arterton, Susan George, Sara Cox, Ben Shephard, and Carol Kirkwood.