Briers has stepped up its involvement with EFSA, the European Floral and Lifestyle Product Suppliers Association, with two appointments to key positions within the organisation.
CEO Jackie Eades joined the board during the EFSA October 2016 General Meeting, with her nomination unanimously supported. "With Jackie on the board we make another step towards an international orientation," comments Toine Van de Ven, EFSA Chairman.
Her appointment is designed to provide retailers with added confidence in Briers’ new ranges, the company also aims to use this ongoing partnership to strengthen its position as the original fashion-led garden clothing, gift and tool brand.
Jackie will be personally working alongside EFSA’s dedicated trend partner and the wider EFSA council to deliver inspirational design, innovative lifestyle options and exciting developments for the Briers brand for the coming seasons. This partnership enables Briers to access trends information up to 18 months ahead of them becoming part of the mainstream consciousness.
Jackie explains why this latest collaboration is so important: “I’m really excited to be working with Nelly Rodi – for the same reasons we first joined EFSA. We want to ensure our ranges, and indeed this industry, are as relevant as ever to our growing audience. I’ve got some really exciting plans that I can’t tell anyone about just yet, but I will say that the work we are doing with this internationally renowned trend partner is a vital part of it!”
In addition, Tristan Sissons, Briers’ Trading Director, has just been enrolled on the EFSA ‘colour committee’. The new appointment will allow Briers to work closer than ever with other major European lifestyle suppliers, predicting the next big trends in colour and be the first to utilise that knowledge within the product sector.
Briers are still the only UK supplier to join EFSA, with the relationship dating back to 2014. Since joining, Briers has enjoyed an exclusive relationship that has provided a great deal of inspiration for several product ranges. Each year these are refreshed, joined by scores of new products – all of which are designed in-house, using the expertise of the company’s designers and trading team.